The pandemic has favoured digital business models, but how can you transition to online sales when you run an in-person business? How can you move from one stream of income to multiple streams? Guy Windsor has lots of ideas for your author business in this fascinating interview. In the intro, fear-based decision making [Kris Rusch]; Amazon and MGM; Product focused vs Process focused [Dean Wesley Smith]; Royalties on second-hand print books [Guardian]. Plus, working titles, getting out of the house, and my cycling trip in the Cotswolds. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.  Guy Windsor is a consulting swordsman, teacher, and author specializing in Medieval and Renaissance Italian swordsmanship. He runs Sword School and is the host of The Sword Guy Podcast. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * How Guy transitioned to multiple sources of income that have seen him though the pandemic* The challenges of print books and using QR codes to link to videos* Lessons learned from creating online courses* Creating a deck of sword fighting cards as an alternative teaching tool* Guy’s post on the key principles of crowdfunding* On the intersection of podcasts and audiobook sales You can find Guy Windsor at GuyWindsor.net and on Twitter @guy_windsor. Guy has also created a useful landing page with examples of the things we discussed at Guywindsor.net/joanna/ Transcript of interview with Guy Windsor Joanna: Guy Windsor is a consulting swordsman, teacher, and author specializing in Medieval and Renaissance Italian swordsmanship. He runs sword school and is the host of ‘The Sword Guy Podcast.' Welcome back to the show, Guy.Guy: Nice to see you, Joanna. Thanks for having me.Joanna: It's great to have you back. Now, for everyone listening, you were on the show back in episode 229 when we t...