Alex Zeltcer is CEO & Co-Founder of nSure.AI, which helps businesses to prevent fraud in the crypto and digital goods space by leveraging predictive AI fraud detection - instead of jeopardizing the user experience. Why you should listen nSure.ai is an advanced payment fraud prevention platform that protects sellers of digital goods, Crypto and Fintech businesses with a chargeback guarantee solution. Alex says businesses should use behavioral analysis and recognize scalable fraud patterns. He says that a safety strategy — one that emphasizes blocking fraud while streamlining the user experience — removes these friction points and increases conversion rates by more than 100%. Supporting links Masterworks nSure Andy on Twitter  Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.