The Cult: The Cannabis Business, Culture, and Marketing Show Hybrid Marketing Co.
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Are you in the weeds trying to keep up with the increasingly complicated, competitive, and cultish cannabis industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and cannabis CULT-ure (see what we did there?). Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry. Join the cult.
Our Cult Leader:
Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
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Cannabis Rescheduling: What It May Mean For 280E and the Industry’s Future.
In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis businesses. Amber offers a legal perspective, dissecting how legislative developments could reshape the industry’s financial landscape. Join them as they navigate this complex and evolving regulatory environment, providing valuable insights for industry professionals and enthusiasts alike.
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MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches
Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense’s Business Development Manager, Jeremy Johnson.
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The Green Evolution: Elevating Cannabis Through ESG
In this episode of “The Cult” hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry.
The panel discusses the significance of ESG for the longevity and success of organizations in the cannabis sector, insights into how Regennabis is aiding companies in managing and reporting on ESG initiatives through a software solution, and how Cresco Labs is emphasizing the company’s focus on corporate philanthropy, employee volunteering, and social equity.
The conversation delves into the definitions and differences between ESG, sustainability, and corporate social responsibility (CSR). They discuss the importance of ESG in risk mitigation, regulatory compliance, and as a competitive differentiator. The episode also covers the challenges and strategies for implementing ESG initiatives, especially for smaller businesses and startups in the cannabis industry. -
Everything You Wanted to Know About Terpenes with Curt Robbins
In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry.
This episode isn’t just a technical discussion; it’s a journey through the intersection of science, marketing, and consumer education in the cannabis world. Curt, with his extensive background in plant wellness molecules, sheds light on the nuances of cannabinoids, terpenes, and the human endocannabinoid system. Meanwhile, Jen brings a marketing perspective, probing into how education is being leveraged in the cannabis industry and its impact on consumers and businesses alike.
From the challenges of overcoming decades of misinformation to exploring the biochemical intricacies of the cannabis plant, this episode is packed with insights. It’s a must-listen for anyone curious about the science behind cannabis, the role of terpenes, and the future of cannabis education and marketing. Whether you’re a cannabis enthusiast, a professional in the industry, or just someone intrigued by the subject, this episode of “The Cult” offers a compelling and informative deep dive into the world of terpenes.
Tune in to “Everything You Wanted to Know About Terpenes” for an engaging and educational experience that will deepen your understanding of cannabis and its components. -
AI and The New Era of Human Interaction In the Cannabis Industry
In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact on personal relationships, societal dynamics, and cultural norms. Tune in to understand how technology is not just changing how we talk, but also how we connect and live.
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Building a Scalable Cannabis Business: Your Essential Tech Toolkit
Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Mercado of Terpli and West Paschal of AlpineIQ, you’ll gain a comprehensive understanding of the tools and strategies that are shaping the future of cannabis entrepreneurship.
Customer Reviews
I love this podcast!
As someone working in the cannabis industry, this podcast is super helpful. Jen is an awesome host, too!