Cliff Ravenscraft is a business mentor, professional coach and motivational speaker. His focus is to help you break free from any beliefs and/or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. What is fascinating to me is his pursuit to put transformation into practice to break out of behaviors that held him back, for example In 2015, Cliff made a commitment to workout six days a week, every week, for the rest of his life. In 2017, He made a decision to give up all sugar, for the rest of his life. Cliff has learned what is necessary to create change that lasts which dives into mindset and human behavior and has applied it to every area of his life.So the thread of such commitments will likely weave it’s way into our conversation. As for business, He made the pivot before it was called that, where he left an extremely lucrative career in a family run agency started by his grandfather in 1937. I will mention that he was next in line to take over the agency from his father. He built an online business where he became the world's leading authority on podcasting, responsible for training more than 40,000 people on the successful launch of their podcast. Let that sink in And, if that doesn’t make you take pause, Cliff made a decision to shut down 100% of all income streams from a half million dollar per year business, so that he could focus on what he felt most passionate about doing in the world. Today, Cliff is now experiencing greater fulfillment and profitability than he ever dreamed imaginable. And we will talk personal and professional as coaching and consulting always are blending the two.