Luis & Fonzi Camejo have spent the the last seven years developing strategies and techniques for turning content into profit. Their expertise lies in helping businesses achieve the elusive Frictionless Sale through effective messaging and consistent content creation. With a proven track record of working with top-tier clients like Redbull, Orangetheory, Chet Homes International and F45 Fitness, they know what it takes to turn content into profit. They specialize in transforming long-form content into easily digestible, cash-generating assets that maximize impact and drive business growth. Join them on their journey to uncover the secrets and frameworks that will help your business succeed. 1. Coffee serendipity and community 2. Soccer scholarships and Dad's advice 3. Pitch slap and how to ask for time on Linkedin 4. Covid and rebuilding business, all the pivots! 5. Finding the right business and how to divide their roles 6. The cookie analogy and bringing value to customers 6. Live podcast for better conservation of time 7. Delegating for your zone of genius and outsourcing 8. Seeing opportunity and becoming more creative by letting go of tasks 9. Taking initiative and uncovering opportunities, optimizing your time on what you love for efficiency and for joy 10. Mother-in-law saves the day to help Luis spend more time on his business and with his family 11. Struggling and trying to make everything works sometimes makes it feel like nothing works