"The podcast for the modern marketer."
Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.
If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you.
Come hang out for an hour in the data basement!
Casie Gillette is the Sr. Director of Online Marketing at Komarketing, a B2B Online Marketing firm based in downtown Boston. Before Komarketing, Casie developed and implemented SEO strategies for Grasshopper.com, Chargify.com, and many more websites. In this episode, Casie shares how she became...
Published 11/30/22
Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams....
Published 11/21/22