TikTok has evolved a lot since its inception – brands are flocking towards it because they feel like they have to, and then often failing in front of an unforgiving audience.  After outlining their experience in ‘How we mastered TikTok’, Alex and Joe share some fundamental takeaways to step up your content, how to cut through the noise no matter what your budget and why you ultimately need to respect the platform.  For more of what's happening at Campfire, follow @campfireagency_