To find out how livestreams will evolve in the near future, you only have to look east. In part 2 of this dive into livestreaming, Alex and Joe take a look into how China's e-commerce market is using lives to drive enviable sales and why the east is so much further ahead than western markets. They also share the tell-tale signs showing eastern trends coming over to the west, how you can build a cost-effective, sustainable and impactful live streaming strategy and how to scale your live audience. For more of what's happening at Campfire, follow @campfireagency_