Description
Human-centered Design requires learning people’s real needs. It means moving past assumptions and engaging with people to better understand their experiences. Some of the most powerful tools in the Human-centered Design process are ethnographic interviews and other types of ethnographic research. This episode explains what these tools are and how to use them to help you gain a deeper understanding of their real needs. The results will be increased creativity and innovation.
What You’ll Learn
* What ethnographic research means in the context of design and creativity
* 4 types of ethnographic tools that are helpful for solving problems creatively
* Tips and advice for conducting ethnographic research such as interviews, walk-a-mile, contextual inquiry, and observation.
Resources
* IDEO.org
* Suri, J.F. & Howard, S.G. (2006).Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design. Journal of Advertising Research.
* IDEO’s Design Kit Course
Weekly Challenge
Practice doing at least one ethnographic interview this week.
Transcript
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