Episodes
If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train. On today’s episode, host Mark de Grasse sits down with Meta’s https://www.instagram.com/instagramforbusiness/ (Lauren Posada and Genie Alfonzo) who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time...
Published 05/16/22
Published 05/12/22
What if niching way down is the key to your agency ramping way up? On today’s episode, host Mark de Grasse sits down with EJ Saunders, founder of https://blazedigitalsolutions.com/ (Blaze Digital Solutions), to talk about how he has grown his agency by narrowing down his avatar. Blaze Digital focuses on the outdoor industry—the hunting space in particular. He has quickly become the go-to agency for small businesses selling hunting gear. In one year, he went from just 1 assistant to a team...
Published 05/12/22
The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right? On today’s episode, host Mandy McEwen sits down with her friend https://microfamous.substack.com/?utm_source=%2Fsearch%2Fmicro%2520famousandutm_medium=reader2 (Matt Johnson)—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?)...
Published 05/09/22
We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us? On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten about. Creating content specifically for all the different social channels is tough. The best, most savvy way...
Published 05/05/22
In this episode Mark De Grasse sat down with the Co-founder of DigitalMarketer, Richard Lindner. They cover what marketers absolutely must know about the relevance of Email Marketing. In brief, email marketing is NOT dying. But, it is changing. Email is still one of the most effective modes of communication to date. People trust the messages they get in their inboxes more than any other marketing message out there. They discuss how email was one of the most flexible and effective ways to...
Published 05/02/22
A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one. On today’s episode, host Mark de Grasse sits down to chat with https://jozamarketing.com/ (Dave Albano), a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time on earth is limited. Without it, he says we tend to lose track of time, waste time,...
Published 04/28/22
What if your entire social media calendar was already full for the entire year and you could cross it off your list? Can you imagine?? On today’s episode, host Shaina Weisinger walks us through a high-level overview of a course she created for DigitalMarketer Lab on repurposing content. If you want to do a deep dive and sign up for the course, you absolutely can (and we highly recommend it). The concept of repurposing is pretty self-explanatory, but to make sure we’re on the same page, it...
Published 04/25/22
Have you been hesitant to leverage your own brand to build your business? Today’s guest is going to set your mind at ease. On today’s episode, host Mark de Grasse sits down with Jeff Hunter, Certified DM Partner and founder of http://savagemarketer.com/ (Savage Marketer), to talk about establishing your personal brand so you can become a recognized expert in your field. In this day and age, “experts” are a dime a dozen, so you’ll have to be diligent about putting in those 10k hours and then...
Published 04/21/22
We’re all shaped by our childhoods—for better or for worse—and it can be fascinating to trace the path from then to now. Today’s episode is a little different from our regular interviews on the podcast. Instead of just introducing someone who’s wildly successful at what they do, we’re taking a step back to look at the story of how they got there. Amber Spears is a connector, a closer, and the founder of https://east5thavenue.com/ (East 5th Avenue), an affiliate marketing consulting company....
Published 04/18/22
You don’t need to develop a fake, pushy, extroverted sales persona to be successful; you can just be yourself. On today’s episode, host Mark de Grasse sits down with http://nealtricarico.com/ (Neal Tricarico), founder and CEO of Ultimate Growth, Inc. to talk about a sales system that works for every single sales professional, introverts and extroverts alike. When Neal first got into sales, he forced himself to become something other than he was. Every night he’d shower his sales persona off...
Published 04/14/22
If you’re creating great content, but not creating it to scale, you’re wasting a whole lot of time, energy, and brainpower. On today’s episode, co-host Shaina Weisinger walks us through the Top 5 things content creators get wrong when it comes to content that scales. There’s a strategy to repurposing content so it covers a vast number of placements without adding a lot of work. Are you creating content in the right order? Are you starting with the right media type? Is it actually content...
Published 04/11/22
How can you avoid the biggest mistakes people commonly make when creating and promoting their courses? On today’s episode, host Mark de Grasse sits down with Marcio Santos, founder of https://www.nerddigital.com/ (Nerd Digital), whose goal is to help course creators scale to six figures in six months. Marcio started out as a marketing expert for hire but niched down to working exclusively with course creators as the pandemic hit and e-learning skyrocketed. It didn’t take long for him to see...
Published 04/07/22
Do you know which social media platforms have the longest (and shortest) lifespans for a post? On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can be overwhelming to be as present as you know you need to be—and in ways that are actually going to be...
Published 04/04/22
As a local business owner, if you’re not using Instagram to promote your business and your brand, you’re missing out on a great opportunity.   On today’s episode, host Mark de Grasse sits down with Dr. Michelle Wendt, founder of Indigo Healing Acupuncture, to talk about how she leverages Instagram to promote her business locally and online. Dr. Michelle loves the visual aspect of the platform, because it gives potential patients a good sense of what their clinic is like, and what to expect...
Published 03/31/22
As a local business owner, if you’re not using Instagram to promote your business and your brand, you’re missing out on a great opportunity. On today’s episode, host Mark de Grasse sits down with Dr. Michelle Wendt, founder of https://indigohealingacupuncture.com/ (Indigo Healing Acupuncture), to talk about how she leverages Instagram to promote her business locally and online. Dr. Michelle loves the visual aspect of the platform, because it gives potential patients a good sense of what...
Published 03/31/22
Do you dream of having really awesome guests on your podcast but don’t know how to go about it? On today’s episode, host Mark de Grasse sits down with Jeremy Slate, CEO of https://commandyourbrand.com/ (Command Your Brand Media) and host of the podcast, https://www.jeremyryanslate.com/podcast-2/ (Create Your Own Life), to talk about leveraging a podcast to grow your brand. When Jeremy started his first podcast in 2014, he says it was absolute trash, but he doesn’t regret it. One of the...
Published 03/28/22
Do you dream of having really awesome guests on your podcast but don’t know how to go about it?    On today’s episode, host Mark de Grasse sits down with Jeremy Slate, CEO of Command Your Brand Media and host of the podcast, Create Your Own Life, to talk about leveraging a podcast to grow your brand. When Jeremy started his first podcast in 2014, he says it was absolute trash, but he doesn’t regret it. One of the biggest obstacles to getting started is thinking everything has to be perfect...
Published 03/28/22
We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way? On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of https://www.jvimobile.com/ (JVI Mobile Marketing) and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method where he provides value-in-advance content via a 20-minute livestreamed interview, then...
Published 03/24/22
We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way?    On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of JVI Mobile Marketing and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method where he provides value-in-advance content via a 20-minute livestreamed interview, then gives the potential client...
Published 03/24/22
Are you ready, as a digital marketer, to make the transition to the metaverse? On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of https://markerly.com/ (Markerly), to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing and economic topography,” Justin says. “It’s quite a fun, crazy world we’re living in.”...
Published 03/21/22
Are you ready, as a digital marketer, to make the transition to the metaverse?   On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of Markerly, to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing and economic topography,” Justin says. “It’s quite a fun, crazy world we’re living in.” Influencer marketing...
Published 03/21/22
Social media has made tracking more complicated. If you’re only tracking quantitative data, you’re missing a very important piece of the puzzle.      On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding quantitatively doesn’t mean it’s not a huge part of ROI....
Published 03/17/22
Social media has made tracking more complicated. If you’re only tracking quantitative data, you’re missing a very important piece of the puzzle. On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding quantitatively doesn’t mean it’s not a huge part of ROI....
Published 03/17/22
People tell this entrepreneur he gives his affiliates way too much money, but he doesn’t care. On today’s episode, host Mark de Grasse sits down with Aurelien Amacker, founder of https://systeme.io/ (Systeme.io), a simple, affordable all-in-one business-building tool for solopreneurs. What’s unique about Systeme is that affiliate sales make up 60-70% of their revenue. Aurelien has developed an affiliate program that’s unique for several reasons. 1.) Instead of a few big influencers, he...
Published 03/14/22