Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same.  In this episode, Jordan shares his hard-won insights...

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.  Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding...

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?  As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a...

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships. He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint...

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.  All these, and much more, in the episode! Key Takeaways: 01:46 How...

You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.  There are limitations to relying purely on referrals and Facebook ads that could be shut down...

You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options. After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it...

You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm. EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the...

How do we get nice clients? The ones that pay well and don't complain too much!  Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal...

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising.  There’s a full-stack, omnichannel approach to today’s episode as we cover just about...

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever. Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or...

When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.  Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you...

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so!  Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ.  Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human...

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters.  Nick Golev is helping coaches in various industries produce content and increase their revenues and following.  Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers. Today he's...

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground.  Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency.  Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions....

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side. Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy. How do you invite guests in, make...

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop?  This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them.  Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time? Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too! If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one...

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore?  Amara Omoregie has the solution for us, and in a way, it's already here under our noses. Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social)...

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song. Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.  Along with tips on lead conversion optimization, Eugene and Mark also...

What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat’ with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong. As marketers we need to be two steps ahead of everybody else and always first to the party. This means shelling out the twenty bucks a month for the expert version of ChatGPT and actually training it in your brand voice and cadence. That’s for starters! Today's guest is Jordan Wilson, host of the...

How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book.  A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his writing process and hopefully save his editor some time in the long run by turning to AI for...

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?  As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.  So too is being consistently on brand and being consistent over time. Even if it means repurposing old content and resharing it again when something you once said (and banished to a hard drive folder)...

How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email?  All you need is a website and an email address and you're good to go. But can you do it at scale though? Brothers Carlos and Tobias Moyes have combined their coding and marketing experience to bring us ways to offer personalized products at scale.  By scraping website and social media data, they can refine their ChatGPT prompts to create customized emails and subject lines,...