Do you know which social media platforms have the longest (and shortest) lifespans for a post? On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can be overwhelming to be as present as you know you need to be—and in ways that are actually going to be effective. Most of us aren’t Gary V with a huge team of people doing all the work for us. So how can we create constantly while also being mindful of what works best on specific platforms? Shaina says the key is repurposing content you’ve already made —and doing it with an informed focus on platforms where your audience actually is. Listen in for some expert tips on figuring out which content to use where, when, and how. IN THIS EPISODE YOU’LL LEARN: What the lifespans are of posts on each social media platform How to create content that gets engagement so you can get longer lifespans 3 types of content you can repurpose for social media (and how to do it) Why you should be repurposing old podcast episodes LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://repurposehouse.com/?gclid=Cj0KCQjwxtSSBhDYARIsAEn0thS-q4XeCrZBIg0JVuwjFiWgW_Y-pMCt-BTHZhg2BiL7s3FZb1kSgdUaAgVnEALw_wcB (Repurpose House) (for 20% off your first invoice, use code DMP30) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) Mentioned in this episode: Download Free DigitalMarketer Ebooks! Useful digital marketing ebooks, worksheets, swipe files, and guides! https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)