The EcoSend Podcast GoSquared

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did!
4️⃣ For Season Four of The EcoSend Podcast we welcomed:
S4E10 with Ryan Laird from Green Orbit DigitalS4E9 with Maddy Cooper from Flourish AgencyS4E8 with Julien Massiot from Wild & SlowS4E7 with Anne-Cécile Crabières from Jobs That Make SenseS4E6 with Godefroy Harito from TreeappS4E5 with Caroline Stephenson from The Meadow BarnsS4E4 with Carina Jandt from Event CycleS4E3 with Magali Seyvet from All HeroesS4E2 with Michael Andersen from SustainableWWWS4E1 with Dirk Eschenbacher from Karma Beach ClubIn this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend.
Topics we discussed: ⛔ How Sustainability trailblazers are setting example by refusing to work with 'black-listed' companies.📚 The importance of regulation in directing a cultural and business shift towards Sustainability.👣 Our journey at EcoSend to applying for BCorp certification.🤔 How can we make 2024 a success?👤 James's favourite guest of the season.... and much more! ✨
We'll look forward to seeing you for Season Five - coming soon 💚
About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.
About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 
Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Threads: https://www.threads.net/@jamesgillEcoSend: https://ecosend.io/

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth.
But what about that vast, infinite Universe sitting above our heads? Space! 
What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributing factor to the Climate Challenge?
Enter Ryan Laird, our final guest of the season, CEO of Green Orbit Digital, for a fascinating insight into unexplored territory!
Ryan joined James in the hot-seat to talk about:
🎓 His journey from Physics to Marketing and Space Sustainability.💵 The rise of Private Ventures in the Space Industry.😣 The challenges of integrating Sustainable practise into satellite management.🌐 How satellite data could be the key to safeguarding our future against climate-change.👥 Creating a Digital 'Twin' of the world to monitor the health of the planet and inform environmental policies.... and much more! ✨
This was an incredible episode delving into an area we'd never thought of before. Expect fascinating stories about how satellites have been used to alert illegal logging in Brasil, 'The Copernicus Program', and the mechanics of sending up and repairing satellites in Space. 
In order to safeguard our future, we desperately need to integrate Sustainability; not just into every activity here on Earth, but in our activities in the stars above too. 💚
About Ryan Laird:Ryan is the Founder and Director of Green Orbit Digital. We specialise in helping businesses navigate the intersection of digital marketing and sustainability in the space industry.

Further Resources from the episode:Green Orbit Digital website: https://greenorbit.spaceGreen Orbit Digital on LinkedIn: https://www.linkedin.com/company/greenorbitdigital/Green Orbit Digital on Twitter: https://twitter.com/greenorbitspaceINCO Academy's Green Digital Skills Course: https://www.greenskills.inco-group.co/
Music credit: bensound.com

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing.
But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. 
Since struggling with her own climate anxiety, Maddy took it upon herself to transform her career in Marketing; first by attending the University of Cambridge's Sustainability Leadership Course, then taking her former agency through B-Corp certification, before finally launching her own Sustainability Marketing practise - Flourish. 
In this episode, Maddy gives a wealth of practical tips, tools, and resources to help Marketers speak with confidence about their Sustainability efforts. 
As our penultimate guest of the season, Maddy chatted with James about: 
😟 Her struggles with climate anxiety since the birth of her children. 🏦 The importance of prioritising the commercial case for Sustainability, in order to win shareholder buy-in.🥰 How brands like Patagonia are thriving thanks to their Sustainability focus. 🙅‍♀️ Attracting the next generation of talent; 1/3 of Gen Z applicants will reject employers with poor Sustainability credentials.💚 How Sustainability must be at the heart of every company, not just a bolt-on.... and much more! ✨
We'd highly recommend all Marketers to check out this episode - the tools and tips Maddy shares are incredibly practical and could really help transform your Sustainable Marketing efforts. Not to mention, as Maddy points out, organisations where Sustainability permeates through every area of the company unlock a great commercial advantage over their competitors 💚
About Maddy Cooper:Maddy Cooper is CEO & Founder of Flourish, a sustainability marketing change agency. Flourish partners with major brands that are investing in sustainability transformation and want to communicate their efforts, without fear of greenwashing. Maddy is also an assessor for the University of Cambridge Centre for Sustainability Leadership’s Marketing, Media and Creative programme.

Further Resources from the episode:Flourish website: https://www.flourishingworld.com/Flourish on LinkedIn: https://www.linkedin.com/company/flourish-uk/Flourish on Twitter: https://twitter.com/flourishingwrld'Sustainable Marketing': https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133 (Use Code: SM20 for 20% off!)'Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/'Creative Happy Work' by Kat Byles: https://www.katbyles.com/products/creative-happy-work-book'Win Without Pitching' by Blair Enns: https://www.winwithoutpitching.com/
Music credit: bensound.com

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason.
Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or  to divert attention away from or 'greenwash' companies' Sustainability credentials. 
This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally. 
Realising he had to go it alone, Julien founded 'Wild & Slow' - a Sustainable Advertising company. Julien now brings his 15 years of experience in advertising to help Sustainable brands find their voice and spread their mission. 
In one of our most entertaining episodes so far, Julien spoke to James about:
😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands⛔ How publicly blacklisting sectors he refuses to work with has helped him build trust and win business💨 How Wild & Slow emits 1/3rd the average of the Adverting sector🥱 Removing the stigma around Sustainability brands being boring or self-righteous🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI... and much more! ✨
Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚
About Julien Massiot:Julien is an Advertising entrepreneur. He helps slow brands to reveal their wild side to become better than fast and furious brands, and if the founder of 'Wild & Slow' Agency.

Further Resources from the episode:Wild & Slow website: https://wildandslow.agency/Julien on LinkedIn: https://www.linkedin.com/in/julienmassiot/Dan Ariely, 'Predictably Irrational': https://en.wikipedia.org/wiki/Predictably_IrrationalDaniel Kahnman, 'Thinking Fast and Slow': https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
Music credit: bensound.com

No hierarchy? No Managers?? Employees who choose their own salary???
It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong!
Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only in how business can be run, but in connecting people with purposeful jobs. 
'Jobs That Make Sense' is a platform designed to connect people to meaningful work, and build an inclusive and sustainable society. 
In this episode, Ann-Cécile joined James to chat about:
❤️‍🩹 How volunteering and social work led to her career in Sustainability.📈 How JTMS grew to over 7,000 organisations on their platform. 👣 Anne-Cécile's advice for finding your own purposeful job.🏗️ Reinventing how organisations work; with flat governance, responsibility, and trust.🔮 Anne-Cécile's prediction for a future fuelled by the younger generation's desire for meaningful work.... and much more! ✨
Anne-Cécile and her team are flipping the script on how we should think about our relationships with our work, and how corporate organisations should function. It's a trailblazing example, and we'd love for you to check out and enjoy this episode as much as we did 💚
About Anne-Cécile Crabières:Anne-Cécile Crabières is 30 years old and always looking for outdoor and dancing sessions! She has worked for makesense for 7 years now and is in charge of the recruiters on the jobs_that_makesense platform!
For 10 years, makesense has been creating tools and programs for collective mobilization to enable everyone to take action and build an inclusive and sustainable society.

Further Resources from the episode:Jobs That Make Sense website: https://jobs.makesense.org/enAnne-Cécile on LinkedIn: https://www.linkedin.com/in/anne-c%C3%A9cile-crabi%C3%A8res/CheerUp project: https://cheer-up.fr/'Reinventing Organisations' by Frederic Laloux: https://www.reinventingorganizations.com/
Music credit: bensound.com

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse!
Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents. 
Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, and L'Oréal. 
We chose Treeapp to be our partner because of their stand-out credentials, including:
✅ Minimum 15 year contracts between landowners and local government, to ensure the trees are protected and allowed to grow.✅ Third party satellite monitoring of their planting sites, via Restor.eco, to view the sites' progress over time.✅ Planting only endemic and non-invasive species, and never planting monocultures!
But who are the people behind Treeapp, and how did the company come about?
To tell us all, we were delighted to welcome Godefroy Harito, Co-Founder of Treeapp, onto the show. 
In this week's episode, Godefroy chatted with James about:
🔥 How a childhood witnessing forest-fires in Greece sowed the seeds for launching Treeapp.👣 Godefroy's journey from Fintech to Climate. 🎓 Securing accreditation from BCorp, World Economic Forum, and UN Global Compact. ⚔️ Addressing the controversy around Carbon Offsetting.🚸 Speaking to schools to encourage the next generation of change-makers.👏The dual benefits of reforestation; rebuilding local flora & fauna and providing economic opportunity through salaried work to locals. ... and much more! ✨
We loved getting to know a bit more about the story of Treeapp, and the great work they are doing across over 15 countries.
We hope you'll enjoy the episode too! 💚
About Godefroy Harito:Godefroy is the co-founder of Treeapp, a global tree planting organisation enabling individuals and organisations to plant trees globally. Having planted over 4mln trees globally, the organisation works with the likes of the Economist, Loreal and DPD delivery group to plant trees.

Further Resources from the episode:Treeapp's website: https://www.thetreeapp.orgTreeapp on LinkedIn: https://www.linkedin.com/company/thetreeapp/Godefroy on LinkedIn: https://www.linkedin.com/in/godefroyharito/
Music credit: bensound.com