The Encore Entrepreneur: Business Tips and Strategies for Service Providers and Coaches that are Over the Age of 50 - Gen X a Lori Lyons

In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs.
Lori emphasizes the significance of first impressions, appropriate attire, and the necessity of practice to refine the pitch. She shares her own experience with pitching and underscores that an effective pitch can lead to longer conversations and potential business opportunities.
 
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses.
She emphasizes the importance of clear messaging, identifying the target audience, and crafting a message that resonates and compels the audience to take action. They explore the challenges of adapting messages for various platforms and the significance of testing and collaboration. Nicki also provides insights into achieving brand clarity and the process of defining a target audience.

Nicki's Free Gift: 30-Seconds to Impress
 
Connect with Nicki: 
Visit Nicki's Website
Facebook: Nicki Chang-Powless
LinkedIn: Nicki Chang Powless
Twitter: Nicki Chang Pow
Instagram NickiChangPow
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In this episode Lori celebrates 200 episodes and reflects on her podcast journey.
She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion.
 Despite voice issues, the host is grateful for the podcast's growth and her supportive community of thousands of entrepreneurs. Future plans include monetizing the podcast without intrusive ads and enhancing guest promotion.
Lori is proud of her consistency and the positive impact of her work and the quality of guests she invites to the show.
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! 
Connect with Lori

In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it's to educate, inspire, or simply share knowledge.
The episode also covers crucial aspects of the publishing world, including the benefits and drawbacks of self-publishing versus traditional publishing methods. Listeners will gain an understanding of what makes a book both compelling and sellable, including the importance of an engaging cover and the strategic use of collaborative books to broaden one's reach.
Featuring personal anecdotes and lessons from Lori's own experiences, as well as insights from book publishing expert Anita Henderson, this episode is a treasure trove of advice for anyone looking to make their mark with a book. Whether you're writing to establish authority or to connect with a broader audience, the discussion provides a roadmap for using literature as a powerful marketing tool.
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads.  Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!
Connect with Lori

In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journey as detailed in her memoir, "Becoming the Minimalist Entrepreneur."
The discussion highlights the importance of identifying and valuing one's unique story and the strategic use of storytelling in business. Anita explains the concept of minimalist entrepreneurship—making intentional choices that align with one’s personal and professional goals. For those inspired to begin their own writing journey, Anita provides resources through her "Three Tenets of the Minimalist Entrepreneur" available on her website.
This episode offers invaluable insights for entrepreneurs looking to enhance their professional narrative and impact through book writing.
Anita's Free Gift: The Three Tenents of the Minimaliist Entrpreneur
Website: https://writeyourlife.net
Connect with Anita: 
LinkedIn https://www.linkedin.com/in/anitarhenderson/
Instagram https://www.instagram.com/anitatheauthorsmidwife/
YouTube https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArg
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization.
Lori shares her personal podcasting setup and costs, emphasizing the need to cater to the ideal audience. She concludes by inviting listeners to engage with the podcast community and access additional resources through her private Facebook group and website.
 
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori