My name is Zev Asch; welcome to The Entrepreneur Next Door Podcast YouTube channel. I've spent my entire career in what I call "the trenches of small business and entrepreneurship." - three decades as a successful corporate marketing executive in small and family-owned businesses, an academic career as a Graduate Marketing Professor & Director of Entrepreneurship & Leadership at Touro University Graduate School of Business, and over a decade as a business transformation coach. As an avid podcast listener, I've always craved one that features unknown, grounded non-celebrities and...