In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix. Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget. Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcg Chapters: 0:00 Introduction 0:43 Gareth's Introduction 2:30 What Sets Brands Apart in the Current FMCG Market 5:47 Brands We Should Keep an Eye On 11:32 The Difference Between Brand Management Now & 5-10 Years Ago 15:55 Gareth's Experience Rotating Across Different Categories 21:30 How Big Brands Stand Out in a Market that is Disruptive 24:10 Gareths Advice for Marketing Managers 28:12 'Beanz and Bix' Marketing Campaign Secret 32:08 One Quality Every Great Marketeer Needs 33:29 Gareth's Socials