Timestamps (00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer. We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing. Enjoy!