The Fintech Marketers and Leaders Podcast Growth Gorilla

Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.
Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. 
After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.
In this episode, you’ll learn about:
Why Henry thinks of himself as a Swiss army knife How Fintechs can build community from day oneHow to turn readers into an engaged communityHow to use channels to build communityThe best way to leverage community to build partnershipsBuilding and attracting brand ambassadorsProving the ROI of your community-building efforts 💡Henry says:
“Community is like an organic beast—it needs feeding, maintaining, and constant care.”
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And connect with Henry here:
LinkedIn


About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.
A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.
Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.
Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.
In this episode, you’ll learn about:
The mistakes in building a performant teamThe impact of diversity on team productivitySelecting the right creative talentIn-house creative vs creative agencyHarshil’s advice on delivering the best creative workHow Harshil’s empowers his creative teamsBalancing creativity and complianceHow TotallyMoney stands out from the crowdPerformance marketing vs branding💡Harshil says: 
“The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”
Help us out!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.


Subscribe here:
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YouTube
Email: hello@growthgorilla.co.uk


And connect with Harshil here:
👉 LinkedIn
👉 Website


About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand.
From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others.
At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff.
SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding.
In this episode, you’ll learn about:
The definition of taking a human-centric approachRunning global and local campaignsLong-term brand building vs ROIBalancing creativity with data-driven decisionsCreative and performance teams working togetherThe journey of building and growing a brandManaging the challenges of emerging platformsAriana’s advice for creating a human-centric FinTech brand  💡Ariana says:
“Global brand building doesn't happen overnight, and it doesn't happen in one place.”
Subscribe here:
👉Website
👉YouTube
👉 Email: hello@growthgorilla.co.uk
And connect with Ariana here:
👉 LinkedIn

About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.
With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.
Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.
Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.
In this episode, you’ll learn about:
Ensuring rebranding will resonate with your target customersProducing content aligned with your new brand Managing content distribution Raquel’s advice on B2B rebrandingRebranding and messaging adjusting Subscribe here:
👉 Website
👉 YouTube
👉 Email: hello@growthgorilla.co.uk


And connect with Raquel here:
👉 LinkedIn


About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition.
With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla.
At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully.
If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis.
In this episode, you’ll learn about:
How to stay ahead of emerging trends and technologies AI — replacement or complementary to existing marketing roles?AI’s impact on marketing and identity verificationUsing AI for content creation and marketingHow AI will impact the fraud industry over the next few years💡Paul says:
“We're only gonna see bigger and better things coming from AI in the future.”


HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube
👉 Email: hello@growthgorilla.co.uk
And connect with Paul here:
👉 LinkedIn
 
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.
From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna.
Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE.
In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry.
In this episode, you’ll learn about:
The role of PR in fintech marketing When should a FinTech brand start thinking about PRHow to create a compelling narrative about your brand The perfect mix of running PR activity The role of b2b influencers in your PR strategyDo you need to work with a brand spokesperson?The impact of PR in crisis managementThe impact of PR on your bottom line💡Chantal says:
“You should be thinking about PR as early as possible because your reputation is a long game.”
HELP US OUT!
Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.
Subscribe here:
Website
YouTube
And connect with Chantal here:
👉 LinkedIn


About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.