In the largest Asia-Pacific consumer research project for consultancy Bain & Co, 16,000 consumers in 11 different countries were surveyed and 50 hours of one-on-one interviews completed, to gain a greater understanding of consumer attitudes and experience with sustainability and the role it plays in the products they buy. Food & Drink Business editor Kim Berry talks to the report's lead author and associate partner at Bain, Zara Lightowler, and Bain partner and head of APAC Consumer Products Practice David Zehner, about the report's findings. Some of the results will surprise, some may even shock. This episode provides real insights into the minds of consumers and business owners, and the challenges still in play when it comes to purchasing behaviour. ------------------------------ The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au). The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast's audio, please contact Food & Drink Business via their website www.foodanddrinkbusiness.com.au or send an email to [email protected] Host: Kim Berry MC: Grant McHerron Producer: Steve Visscher Food & Drink Business - © 2022