Unpacking Mintel's Global Food & Drink Trends for 2024
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Description
In this episode, Food & Drink Business editor Kim Berry talks to Cormac Henry from Mintel about their recently released global Food & Drink trends for 2024. We explore the four primary trends of consumers prioritising healthy ageing, processes they can trust, inexpensive environmental sustainability, and opportunities for convenience. We assess the health focused consumer behaviours of ageing generations, stigmas surrounding highly processed foods such as plant-based alternatives, and the increased utilisation of technology and quick meals to provide convenience. We wrap up by exploring the rapid onset of AI, and companies who are capitalising on viral moments to market their products within a very short time frame. LINKS: Mintel's Global Food & Drink Trends for 2024: www.mintel.com/food-and-drink-market-news/global-food-and-drink-trends/ ------------------------------ The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au). The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website www.foodanddrinkbusiness.com.au or send an email to [email protected] Host: Kim Berry MC: Grant McHerron Producer: Steve Visscher Editor: Chris Visscher Food & Drink Business - © 2023
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