Today we’re asking the question: ‘how do you turn trash into treasure?’ Joining us to explain is Genia Mineeva – the founder and creative director of sustainable accessories brand Been London. Passionate about zero waste design, circularity and supporting local makers, she believes in both innovation and the art of collaboration. Stay tuned as we find out more about her label’s use of recycled materials and what challenges fashion still needs to overcome for a better future.