I hope you’re enjoying these case studies by now, because I surely am. Every week it feels like I learn something new and go one step closer to creating a life and career that is exciting, interesting and fulfilling. That’s what this is all about. I spoke to the founder of Prolific Living Farnoosh Brock last week, and boy was it an eye-opener or what? Here’s someone who was a corporate superstar, making serious moolah and living the good life. And then she gave it all up to start a blog about careers and health. Here’s what you will learn in the case study: How she built a thriving business despite being financially conservative, and why you don’t need a ton of money to start and build an online business How her search for distractions from her corporate career led to a breakthrough, and how you can adopt this simple yet powerful idea The various experiments and trials prior to her “game changer” product; how inventiveness and persistence almost always leads to results How she keeps her brand cohesive and focused, even though she explores diverse and specialized topics within Careers and Health Exactly what to do and the questions to ask if you’re unhappy with your career and want a change 3 key tips to start a side business or ‘side hustle’ whilst keeping your day job.