When Vizag, India-based Purna Duggirala’s twins were born, he decided he wanted to spend more time at home. His full-time corporate gig entailed too much travel, which he wasn’t fond of. So a few months later, he quit and decided to work full time on his blog/side gig, chandoo.org. From a mere $10,000/year in 2009, the business generated approximately $600,000 in 2012. In this case study, you will learn: From personal blog to side business to full time business – the Chandoo.org story: the ups, downs and everything in between How Purna smoothly transitioned from working a full time job to running a full time business The best way to know which products to create (even if you have no ideas) The key factor involved in increasing his business’ revenues by 400% from 2010 to 2011 The various challenges that cropped up in the early days, and how he dealt with them 3 wise actions you can take to start and own your freedom business