In 2009, Jen Adrion and Omar Noory wanted a world map they could hang up on a wall to document their travels. When they couldn’t find one they liked they, like true creative pros, decided to make a couple of maps themselves. Since the printer’s minimum order quantity was 50, the duo ended up with 48 extra maps. That’s when the light bulb turned on…what if other people are interested in buying the leftover stock? Fast forward 3 years. The enterprising duo has a neat 6-figure e-commerce business selling high-end maps of the world, countries and cities. Stay right here to learn how they did it. My mission is to provide you with as much inspiration and actionable advice as possible so you can create your freedom and live the life you want. This detailed case study aims to do just that. Learn  how Jen and Omar built their business since its launch in 2009. This case study includes: How random art projects by Jen and Omar led to the accidental start of TheseAreThings.com The dead simple tactic they used to get the word out about their first sale (and how their entire stock sold out overnight!) The ‘business planning technique’ the duo used in the early days, and still uses today! The mysterious art of pricing art How they simplify difficult decisions about business growth and what products to create next How they dealt with challenges faced in the ‘deep end’, especially those related to online payments and shipping Actual revenue figures for 2009, 2010, 2011 and 2012 Finding the perfect balance between freelance ‘client work’ and their own creative ventures/products/projects Three useful things/actions creative pros should keep in mind before they start a business