Nev Lapwood moved to Whistler, Canada from New Zealand to do what he loves to do most: snowboard. He even got an evening job at a restaurant so he could snowboard all day. When the restaurant laid him off at the end of snowboarding season, he started a virtual snowboard training business. He still snowboards a lot and travels the world with his girlfriend 4 months in a year while working on his business for a couple of hours every day. In this case study, you will learn: How he and his team created their first product in just 2 weeks The dead simple technique Nev used to grow his email subscriber base substantially How the team built momentum and got others to market their company’s products What types of social media work for a video training business Where SnowboardAddiction.com gets its traffic from How much revenue SnowboardAddiction.com pulled in last year The company’s various revenue streams – which ones work and which ones don’t (including details about their hottest new revenue stream) Under the hood: How the team is set up for shipping, marketing, web design and development, coaches, video editing, translation, etc. The top 3 things you should keep in mind before you turn your passion into a business