Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with Chief Marketing Officer at VF Corporation, Kathy Hines to talk about how enabling brands to become better and more compassionate versions of themselves can have a positive impact both globally, and personally.