“The thing all great ideas have in common,” says Kevin Systrom, “is that they all seem crazy at the beginning.” The cofounder and former CEO of Instagram joins GP to tell her how he created one of the most popular companies in the world—and what we can learn from it. They talk about mistakes, taking chances, what you don’t know you don’t know, being a leader, and leaving room for creativity when you’re trying (hard) to achieve a mission. (For more, see The goop Podcast hub.)