How Bobbie Racette is fixing the gig economy for marginalized workers with Virtual Gurus
After losing her job, Bobbie Racette was reminded how tough it is to find work as an Indigenous LGBTQ woman, so she decided to start creating jobs that could be done remotely, flexibly, and for a fair wage. When she started Virtual Gurus, a Calgary-based talent marketplace that matches companies with virtual assistants and freelancers, she made a point of hiring from marginalized groups including single mothers, trans people, Indigenous women and people with social anxiety. It took her 170 rejections before she got her first investor, but now capital is knocking at her door. This impact startup approach isn't just good for representation, it's been successful business strategy - and Bobbie is happy to share why.
Ali Khan Lalani is the CEO of General Assembly. If you asked us pre-pandemic, we’d have told you that it’s a popular pizza restaurant in Toronto. Now, it’s reinventing itself as a successful food-tech company and recently secured $13-million in Series A funding with plans to go public. Many...
This is an online furniture brand that doesn’t let you sit on the couch before you buy it. A design company founded by four friends with no design skills… but it works. When 2020 forced us to spend more time inside our homes, Article’s e-commerce approach gave it an advantage. The company was...