After losing her job, Bobbie Racette was reminded how tough it is to find work as an Indigenous LGBTQ woman, so she decided to start creating jobs that could be done remotely, flexibly, and for a fair wage. When she started Virtual Gurus, a Calgary-based talent marketplace that matches companies with virtual assistants and freelancers, she made a point of hiring from marginalized groups including single mothers, trans people, Indigenous women and people with social anxiety. It took her 170 rejections before she got her first investor, but now capital is knocking at her door. This impact startup approach isn't just good for representation, it's been successful business strategy - and Bobbie is happy to share why.