Today I’m talking with AJ Wilcox of B2Linked, a Linkedin ads agency. I’m especially excited about this episode, because Linkedin ads just aren’t something you hear about that much about. We hear plenty about Facebook ads, Adwords, PPC in general, but never about Linkedin ads.   Most people write it off as too expensive, or not something that can work for them, but AJ dispels a lot of those myths. Without giving too much away, if a customer is worth $15,000 to you or more, you’re going to have success with Linkedin ads. I’d say this applies to a lot of agencies and consultants.   In this episode we cover:   Who should be thinking about Linkedin ads (types of businesses) Why there is such a great opportunity with the platform What you need to be able to run ads (i.e. content) How to set up targeting (and who you should be targeting) A few points on how to approach the conversion and sales process Retargeting Sponsored content, ads, pictures etc. - your ad copy and content Much more - this is a tactical episode :) How to reduce your CPC from ~$8 to about ~$2 (seriously - stick around til the end)   Resources mentioned:   B2Linked (AJ’s Linkedin ads agency) - you won’t get pitched if you fill out the form Free Linkedin ads startup checklist