Today I’m speaking with Jon Buchan. Jon got drunk one night and send a cold email to senior people at big companies. And you know what? They replied - they wanted to meet with him! Since then, Jon has been breaking all of the rules when it comes to business communication, and it has continued to work. Because it’s different. Too often people think business communication needs to be serious, to the point, direct etc. etc. Not the case, and Jon is proving it day after day. You should definitely check out his Facebook Group - Charm Offensive.   In this episode we discuss: Why the rules can and should be broken when it comes business communication People don’t stop enjoying humour when they become a CEO Doing the same thing as everyone else doesn’t work anymore How to be funny, even if you’re not funny How humour as a selection mechanism - you weed out the stiffs Comedy principles How to not over do it (because you can over do it) Much more   Resources mentioned: Jon’s website - charm-offensive.co.uk Jon’s Facebook Group - Charm Offensive