Today I’m speaking with Tom Casano of Sure Oak SEO. Tom is incredibly knowledgeable when it comes to the black box that is Google and search engine optimisation. We get super tactical in this episode and uncover a lot of the hidden mysteries in regards to SEO.   From on-site SEO, to content creation, to link building, to outreach - we cover it all. Specifically, we talk about a case study where Tom took a site from zero to 20,000 organic visitors using strong SEO. This is a good one for anyone interested in SEO!   In this episode we cover:   What Google is looking for when they determine how to rank your site How to build links back to your website, and what types of links you should look to build The importance of relationships in SEO Creating a value proposition to potential linkers On-site SEO vs off-site SEO Keyword research and discovery Content - what’s working and what’s not Long form vs short form content - what’s working now How Google is incentivised to keep things from you… Audio and video and how they can be indexed Resources Mentioned:   Sureoak.com Sujanpatel.com The Sure Oak Podcast