Today I’m speaking with Mikael Yang, the CEO and Founder of Manychat. Manychat is the leading messenger marketing platform for businesses and marketers. If you haven’t heard of messenger marketing, you should start learning - quick! As Mikael outlines in this episode, the opportunities for messenger are endless. They attain an exceptionally high open rate, click rate, more people use messengers than email, they’re growing at a super high rate, and you can make a lot of money by incorporating messenger into your marketing mix. Sold?   Here’s what we talk about: What is messenger marketing? How the market is shifting towards messenger (it’s a big shift) What are the benefits of messenger marketing? How it works, logistically (and how it’s not the same as email) When email is better, and when messenger is better - or, why not do both? The endless opportunities and use cases for messenger Making messenger and email work together with Zapier The growth rate of messenger use, and the opportunity for marketers In China, businesses don’t build websites (some, anyway) - they use messenger Mikael’s thoughts on messenger on Facebook becoming “pay to play” The Conversations Conference - the world’s leading messenger marketing Resources mentioned: Manychat Conversations Conference