Today I am joined by Tim Jones, founder of Grow Good, an ESG and B Corp consultancy and host of the B Better Podcast!  Tim is one-man B Corp legend and as a speaker, motivator and expert B CORP CONSULTANT, Tim joins me today all the way from Christchurch, New Zealand to talk to the HR L&D Podcast listeners all about the b-corp businesses, sustainability, finding purpose, and more! Since 2015, Tim has since helped more than 100 businesses on their journey to becoming B Corp certified, and Grow Good itself is a 3x certified B Corp. As HR leaders we are all committed to building inclusive, equitable and regenerative environments for our people, but why should we stop there?  Why not build an equitable and regenerative planet too?  Why can’t we start to use business as a force for good? Key Highlights: Understanding Human Resources: We kick off by dissecting the term "human resources," exploring its multifaceted implications for both individuals and organisations.Introduction to B Corps: Learn what a B Corp is, its history, and the values it stands for in the business community.The Role of Leadership in Systemic Change: Discover why HR and business leaders should consider transforming their organisations into B Corps and how they can spearhead this monumental shift.Benefits of B Corp Certification: We delve into the tangible and intangible benefits of obtaining B Corp certification, highlighting the impact on company culture, employee engagement, and brand reputation.Innovative Leadership Models: Uncover the modelling behaviours that B Corp business leaders embody to foster a more ethical, sustainable, and inclusive business environment.Becoming a B Corp: We provide a step-by-step guide on how organisations can join the ranks of B Corps, including the certification process and the commitments involved.Cost vs. ROI of B Corp Certification: A candid discussion on the investment required for B Corp certification and the return on investment, addressing both financial and non-financial benefits. Connect with Tim Jones: The B Better Podcast -  https://bit.ly/BeBPodFeeling like you're ready to B Better and want to see if we can help? Let's have a chat! Book a call here - https://bit.ly/BookGGCallFacebook: https://www.facebook.com/GrowGood.CoINSTAGRAM: @thegrowgoodcoLINKEDIN: www.linkedin.com/company/grow-good Connect with Nick Day: • ✉️ Email: [email protected]  • Phone: 01727800377 • 🔗 JGA Recruitment  Of course, if you are an HR or L&D professional listening to this podcast and you have an HR, HRIS or L&D related vacancy that you would love some specialist HR recruitment support with – please also get in touch with me!  I would love to help show you what a great HR recruitment experience feels like!  You can reach out to me directly at [email protected] or give me a call – 01727800377. Thanks for listening folks – I look forward to bringing you the next episode of the HR L&D Podcast real soon!