Welcome back! As industrial designers it is our goal to come up with new innovating ideas in a wide range of fields and this is something that we can do well. But what do you do after you come up with an idea, do you develop it yourself and go through the whole process of production, selling, starting a business? What if you don't want to do that, what else can you do with your product?  This month we talked to Rudo who is a designer in multiple fields such as yachts, board sports, guitars and much more, some ideas he actually developed into a product but some ideas he just sold as an idea. But what are the benefits to this? And what are some things you should look after once you've sold your idea. Find out in this episode! Hope you enjoy! xxx-The icarus idea Check out Rudo Enserink at: https://www.enserinkdesign.com/ What lesson did you take out from this episode?  Let us know!  Thanks for listening and hope you enjoy!   @the_icarus_idea