Episodes
Episode 24: Prof. YLR Moorthy on Marketing and Branding in the digital age by The IIMB Podcast
Published 02/19/24
Published 02/19/24
The Communication Cell and the Student Media Cell of IIM Bangalore bring to you the IIMB Podcast Series, a platform to discuss the latest business, economic, management, and social issues that matter. The Podcast series will witness IIM Bangalore fraternity, including but not limited to the faculty members, alumni, and students, provide their insights and perspectives on the topics and issues that surround us. In this episode, Professor Prateek Raj chaired a high-impact discussion shedding...
Published 09/10/23
For Episode 22, we have Prof. Kumar with us, to discuss the history of the institute, the IIMB History Project to commemorate the 50th year of IIMB. We also talk about entrepreneurship in India, how to fund your startup, what mistakes to avoid and more. Listen on to find out more!
Published 07/03/23
In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives...
Published 11/21/22
In the 20th episode, Prof. Debolina discusses her research paper “Are women from Venus? A mixed method study determining important predictors of job pursuit intention across gender groups”. The discussion dwelled on the Indian landscape and challenges faced by women in a higher management roles. The episode carries an undertone of developing a gender inclusion perspective among the upcoming leaders so as to Fastrack's corporate involvement in creating suitable policies and work culture.
Published 09/10/22
The nineteenth episode of the series features a conversation with Prof. Sourav Mukherji, Professor in the Organizational Behaviour & Human Resources Management area at IIM Bangalore, about the fundamental features of starting an inclusive business and the kind of challenges that aspiring social entrepreneurs can expect to encounter on the way. Much is said about the for-profit new age business models & their product innovations, latest technology, customer centricity, value creation...
Published 10/24/21
In the eighteenth episode of IIMB Podcast series Prof. Deepti tries to derive insights from Ayushi & Madhusudan’s journey of ideating & developing a sustainable solution during the course of the Schneider Go Green 2021 competition. The discussion dwelled into the methodology adopted for developing an innovative & inclusive solution to counter climate change, making it scalable using core management concepts and importance of selecting an effective communication channel to improve...
Published 07/25/21
In the seventeenth episode of IIMB Podcast series Dr. R. Srinivasan, Professor in the Strategy area at IIM Bangalore shares his insights on Platform Business Models. He recently authored a book with the same title and released a MOOC on IIMBx. Dr. R Srinivasan talks about the functioning of a platform, how they grow, the various types of platforms that exist and the architectural elements of platforms. He also talks about the reasons for the recent growth in the number of platform businesses...
Published 07/11/21
In the sixteenth episode of the IIMB Podcast Series on April 11th, Dr Nilam Kaushik, Assistant Professor in Strategy area at Indian Institute of Management Bangalore (IIMB) and IIMB Young Faculty Research Chair, shares her insights from her research on gender disparity in STEM education as well as jobs. Dr Nilam Kaushik explains the reasons behind the gender disparity in STEM education and jobs in the global and the Indian context. She also draws upon her own experiences, having worked in...
Published 04/11/21
In the fifteenth episode of the IIMB Podcast Series, Prof. Ganesh Prabhu, Professor in the Strategy area of IIM Bangalore, shares his insights on opportunities, challenges, and the future of electric mobility in India. Prof. Ganesh Prabhu talks about the different aspects of electric vehicles such as manufacturing and supply chain, the role of different stakeholders and challenges in adoption in the mass market. The episode touches upon how electric vehicles have gained momentum and are...
Published 03/14/21
In the fourteenth episode of the IIMB Podcast Series, Prof. M S Sriram, Professor in the Public Policy area of IIM Bangalore, shares his insights on financial inclusion in India vis-a-vis the microfinance institutions and other institutions that deal with it in the wake of the COVID-19 pandemic. Prof. Sriram talks about the resilience of the sector given its inherent nature of rising and standing up to these shocks, along with the implications of the COVID-19 pandemic on the future models of...
Published 02/21/21
In the thirteenth episode of the IIMB Podcast Series, Prof. Manaswini Bhalla from the Economics and Social Sciences area of IIM Bangalore shares her insights on the role of culture, social and informal networks, and connections on economic outcomes in the business context. Prof. Bhalla explains how identities and social associations play a significant role in decision making and business deals like mergers and acquisitions, client or vendor selection, etc. The podcast also touches upon the...
Published 01/24/21
In the twelfth episode of the IIMB Podcast Series, Prof. Rakesh Godhwani, Founder, School of Meaningful Experiences, Communication Expert, Author and Adjunct Professor at IIM Bangalore, shares his insights on communication for leaders during a crisis. Prof. Godhwani explains why communication is an essential attribute for managers and leaders, how leaders use effective communication in times of crisis, the pedagogic communication elements, and how one can develop effective communication...
Published 12/27/20
COVID – 19 has impacted business in more ways than one. One significant impact is the way people work. From a face to face interactions over meetings in glass walled conference rooms to staring at each other over patchy virtual calls from the home, things have been altered in big ways. Prof. Vasanthi Srinivasan, Chair, Digital Learning at IIMB and professor in the area of Organizational Behavior and Human Resource Management, touches on various aspects such as how sudden change in work...
Published 12/13/20
In the tenth episode of the IIMB Podcast Series, Prof. A Damodaran, from the Economics & Social Sciences area at IIMB, shares insights on the COVID-19 pandemic and its implications on international conventions and bodies. Prof. Damodaran discusses how international bodies like the World Health Organization and pharmaceutical companies can tackle COVID-19 and leverage the proficiencies of organizations like GAVI for vaccine distribution. The podcast touches upon the topic of climate...
Published 11/22/20
In the ninth episode of the IIMB Podcast Series, Prof. Rahul Dé, Professor in the Information Systems domain at IIM Bangalore, shares his insights on Artificial Intelligence, and its relevance and implications for businesses and managers. Prof. Dé focuses on the building blocks of AI, i.e., hardware, data, and algorithms and explains how the simultaneous development of computational abilities, sophisticated algorithms and large volumes of data has led to broader scale applications of AI in...
Published 11/08/20
In the eighth episode of the IIMB Podcast Series, Prof. Suresh Bhagavatula, Professor in the Entrepreneurship Area at IIM Bangalore, shares his insights on starting up in a virtual world amidst the changes induced by the pandemic for workforce and collaboration. Prof. Bhagavatula brings his insights from his work on entrepreneurial networks to educate on how collaboration, serendipitous encounters, and other startup characteristics stand changed in this COVID world. The podcast revolves...
Published 10/25/20
In the seventh episode of the IIMB Podcast Series, Praveen Krishnan, a PGP 2011 alumnus of IIM Bangalore and Head of Product at The Ken, shares his insights on the evolution of the media industry and how technological advancements and the COVID-19 pandemic are accelerating changes in this dynamic industry. Praveen discusses the crises currently impacting the media industry, the advent of new monetisation models which are moving away from traditional advertisements, how product thinking is...
Published 10/11/20
In the sixth episode of the IIMB Podcast Series, Prof. Hema Swaminathan, Associate Professor at the Centre for Public Policy at IIM Bangalore, shares her insights on how the COVID-19 pandemic has impacted India’s female workforce and deepened the gender imbalance in the Indian society. Prof. Swaminathan discusses various new challenges that India’s female workforce is facing due to the pandemic, and how business, government and society can help to reduce the adversities of this crisis and...
Published 09/27/20
In the fifth episode of the IIMB Podcast Series, Prof. Rajendra K Bandi, Chair, Information Systems area, and Chair, Centre for Software & Information Technology Management at IIM Bangalore, talks about the issues surrounding data protection and privacy which have come to the forefront due to the on-going COVID-19 pandemic and the introduction of contact tracing apps like ‘Aarogya Setu’. Prof. Bandi discusses how open source code can help instil confidence and adoption among the public,...
Published 09/13/20
In the fourth episode of the IIMB Podcast Series, Prof. R Srinivasan, Professor of Strategy, shares his insights on the shift towards online education and its impact on offline learning models. Prof. Srinivasan talks about various apprehensions about online education of multiple stakeholders, i.e., learners, teachers and educational institutions. He touches upon how online learning is leading to changes in learning styles and teaching styles and how infrastructural challenges remain to be a...
Published 08/23/20
In the third episode of the IIMB Podcast Series, Prof. Rishikesha T Krishnan, Director of IIMB and Professor of Strategy, shares his insights on Atmanirbhar Bharat and how competitiveness and innovation can drive India’s growth. Prof. Krishnan discusses India’s push towards self-reliance, popularly called as the Atmanirbhar Bharat program, and how India can develop and bolster its economic growth by riding on this plan.
Published 08/09/20
In the second episode of the IIMB Podcast Series, Prof. Dalhia Mani, from the Entrepreneurship Area at IIM Bangalore discusses the impact of the COVID-19 pandemic on the start-up ecosystem. Prof. Mani shares her thoughts on the impact of the current scenario on the start-up world, work-from-home culture, future challenges, and opportunities for entrepreneurs. The episode touches upon her recent research work with NSRCEL and her thoughts on the importance of investments, fundings, the role of...
Published 07/26/20
In the first episode of the IIMB Podcast Series, Prof. Prateek Raj from the Strategy Area at IIM Bangalore discusses various issues surrounding the Indian Economy in the wake of COVID-19. The podcast focuses on reverse migration, opportunities for India, and the Hindi heartland in general, in the wake of the pandemic.
Published 07/12/20