Today, I'm joined by Hugh Forrest, Chief Programming Officer of South by Southwest (SXSW).  For over three decades, Hugh has been at the helm of one of the most influential events in the world, celebrating creativity at the convergence of tech, film, music, and culture. Hugh's journey is a fascinating one, rooted in Austin, Texas, a city known for its vibrant creative scene. From his early days running a local newspaper to becoming a key figure in the expansion and evolution of SXSW, Hugh's story is one of persistence, innovation, and a deep commitment to fostering creativity. In our conversation, we explore his unique upbringing with a Scottish father and American mother, the impact of Austin's cultural landscape on his development, and the pivotal moments that shaped his career. We also discuss the challenges and high points of running a globally recognized festival, the role of technology in connecting people, and the future of creativity in an increasingly AI and digitally driven world. Hugh shares his insights on the importance of community, the power of serendipitous encounters, and his vision for the future of SXSW and beyond. If you are a creative person in any domain I am sure you will enjoy this conversation as as we uncover the human side of one of the driving forces behind one of the world's most dynamic events. Thanks to Jennifer Hutchins for the connection Time codes  00:00 Introduction 00:53 Meet Hugh Forest: The Man Behind SXSW 02:33 Who is Hugh? Personal Journey and Aspirations 03:45 Who or what made him Hugh? 09:54 The Evolution of SXSW 14:34 The Role of Technology in SXSW's Growth 18:18 Who is Hugh Working to Achieve? 28:27 SXSW's Community and Content Curation 32:35 Future Directions and Reflections 38:22 The Evolution of South by Southwest 38:57 Lessons in Persistence and Value Creation 40:53 Personal Growth and Organizational Leadership 42:17 Creating a Cohesive Experience 43:34 Challenges and Future Plans 46:12 Impact of COVID-19 47:14 The Importance of Human Connection 53:06 Balancing Commercial and Creative Interests 57:36 Future Directions and Personal Reflections 59:55 Personal Insights and Inspirations 01:06:20 Quickfire Questions and Recommendations 01:15:46 Final Thoughts and Gratitude   Social Links  Linkedin X SXSW  Email Links in show  Testament of a furniture dealer  Books  Ministry of The Future  Cal Newport Deep Work  Show  The Greatest Night In Pop   Hosted on Acast. See acast.com/privacy for more information.