THE IMPULSE SEAT S.A.

With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA.

With the first Formula E race for the ABT CUPRA Formula E team fast approaching on January 13th -14th in Mexico City, a new episode of The Impulse, the CUPRA Tribe’s podcast, recounts the team’s first impressions during the test session at the Ricardo Tormo Circuit in Cheste (Valencia, Spain).

Emotion, technology, future; a universe beyond the one we know. It’s the metaverse, the virtual trend of the future. CUPRA's global communications director, Cécilia Taieb, interviews Cathy Hackl, the ‘Godmother of the Metaverse’, on The Impulse.

Big dreams begin with a few believers. This dreamy attitude is shared both by the best Olympic athletes and CUPRA. The Director of CUPRA's Strategy, Business Development & Operations Antonino Labate along with CUPRA's Olympic Ambassadors, including swimmer Adam Peaty, sprint kayaker Saúl Craviotto, and handball player Melvyn Richardson, talk about dreams coming true.

They are the next generation, and they’re marking a new era. FC Barcelona players Ansu Fati, Pedri and Eric García join ‘The Impulse’ to talk about the challenges and opportunities they face, and the new way of doing things, on the CUPRA Next Gen Podcast.

How does it feel to finally achieve your dream? FC Barcelona players Marc ter Stegen and Frenkie de Jong stop by ‘The Impulse’ to discuss football, dreams, life, and success on the CUPRA Next Gen Podcast, in collaboration with 433.