On the episode today, we have with us Gaurav Sekhri, Co-Founder of Fratelli Wines. If you like the content we create, please drop us a review on Spotify & Apple. We talk to Gaurav about the journey of building Fratelli and how they went about building the brand, distribution and more importantly, awareness for wines in India.  (01:27) - How did the Fratelli journey start in 2006? (02:51) - How did the Sekhri family attain the knowledge of wine making? (05:46) - How did they manage the long gestation period and how marketing of wine became a bigger challenge in the early years (08:28) - How is wine distributed across the country? (12:00) - Why wine marketing and distribution is a slow game? (15:37) - The process of making wine (19:07) - Why Fratelli launched wine in a can? (21:40) - How are different types of wine made? (27:00) - How Gaurav identifies and manages new businesses?