On the episode today, we have with us  Ankit Agarwal, Founder of Phool.Co Checkout our Youtube Channel and Subscribe!  Did you know India produces 8 Million tonnes of Flower Waste that comes from Temples, Events and various other sources. And a lot of this waste lands up in rivers like Ganga, Yamuna and adds to the pollution. This problem led to the birth of Phool, a brand that’s known for its natural agarbattis. A D2C Brand on the face of it, a bio materials company underneath, this was a fascinating conversation with Ankit Agarwal, Co-Founder of Phool.Co. Episode Outline:  (03:01) - What led to identifying the problem of Temple Waste and birth of Phool (07:26) - Initial Journey of Phool (15:54) - Going ahead with the idea despite advice from Industry Experts (32:08) - How the World Economic Forum Video came about. Lessons on Bootstrapping (37:55) - Creating Fleather (Floral Leather) (47:38) - Solving Waste Management by building sustainable businesses  (50:12) - Value Chain of Temple Waste Recycling (01:01:36) - How did Alia Bhatt become Phool's Brand Ambassador