Description
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction and background on Sarah(02:40) - GigaStar's crowdfunding platform(08:35) - Channel revenue, valuation, and transparency(10:45) - Creator drops(17:43) - Financial trends in the creator economy(19:19) - Growth of GigaStar
Check out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin
How To Protect Your Social Media Accounts w/ Liron Segev
Future of Online Communities w/ Sara Wilson
Liquid Death's Unconventional Marketing w/ Greg Fass
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
Trends at META w/ Jackie Pimentel
Scaling Miss Excel w/ Kat Norton
What is the Future of Social Media w/ Coco Mocoe
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on...
Published 09/25/24
In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear...
Published 09/18/24