Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
Description
In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.
For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.
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Show Notes:
(01:02) - Introduction to Tiffany(02:55) - Transition from music business to influencer marketing(06:22) - Trends and the importance of sustainability(08:10) - Tips for content creators: vision, operations, and finance(13:34) - Negotiating prices: value and benefits(22:22) - The future of influencer marketing
Check out some of our previous episodes:
Pay Transparency for Creators w/ Lindsey Lugrin
How To Protect Your Social Media Accounts w/ Liron Segev
Future of Online Communities w/ Sara Wilson
Liquid Death's Unconventional Marketing w/ Greg Fass
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
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What is the Future of Social Media w/ Coco Mocoe
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
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