In this episode of the Open for Business Series, hear the story of Ishan Soni from Northland India, a gifting business that started out as an experiment.  Nishan Soni started Northland store, a gifting store in Connaught Place in Delhi in 2015. While his local shop was doing good business, like every business he was looking for ways to scale his business. And came the lockdown of 2020, everything was shut and was a tough time for his business. During that phase, he joined Amazon’s Local Shop that helped him navigate through this and sustain his business. About Open For Business Series: In this five-part series, I bring you stories of some of the homegrown small and medium businesses. These stories are representative of the countless SMBs in the country that plays a key role in the overall economic growth of India. By celebrating these businesses, I hope to inspire you to start and scale your business.  In each episode, you’ll hear the stories of building businesses, strategies, and innovations that are helping these brands to grow their revenue and impact the lives of people associated with them.