Time to turn the crank on your Syntex knowledge - now an elevated brand and loads of new innovation. Every workday, Microsoft customers add 1.6 billion documents to Microsoft 365. That content is essential to your organization -- carrying knowledge, decisions, and transactions that are vital to the flow of work. Microsoft Syntex, announced this week at Microsoft Ignite 2022, brings the power of content management and AI together to transform the way we work. We chat with Ian Story, Principal GPM on the Syntex product team and Alan Pelz-Sharpe, Founder of analyst firm, Deep Analysis, and learn the behind the scenes of this exciting new "Content AI" category and solution. Click here for this episode's corresponding blog post. Full transcript below and if you click here.  Social and Info Links: Ian Story (Principal group product manager - Syntex) Twitter | LinkedIn Analyst | Alan Pelz-Sharpe (Founder | Deep Analysis) Twitter | LinkedIn | Website Mark Kashman |@mkashman [co-host] Chris McNulty |@cmcnulty2000 [co-host] Microsoft Syntex | Website | Get started today | Resources | SharePoint Facebook | @SharePoint | SharePoint Community Blog | Feedback Resources: Microsoft Ignite 2022 announcement blog, "Welcome to Microsoft Syntex – Content AI integrated in the flow of work" New Microsoft Mechanics episode: "Introducing Microsoft Syntex | Content AI" with Omar Shahine, CVP - Product management, Microsoft, and Jeremy Chapman, Director, Microsoft product marketing Microsoft Docs - The home for Microsoft documentation for end users, developers, and IT professionals.  Microsoft Tech Community Home Stay on top of Office 365 changes Discover and follow other Microsoft podcasts at aka.ms/microsoft/podcasts Upcoming Events: Microsoft Ignite (Oct.12-14, 2022; virtual + SCC + six regional "spotlights") North American Cloud Summit (Branson, MO) South Coast Summit (Oct.14-15, 2022; Ageas Bowl, Southampton, UK) CollabDays New England (Oct.22 in-person Burlington, MA at the Microsoft MTC) ESPC22 (Nov.28 - Dec. 1, 2022 | in-person Copenhagen, Denmark) Follow The Intrazone at aka.ms/TheIntrazone TRANSCRIPT MARK KASHMAN: Welcome to the interzone, a show about the Microsoft 365 Intelligent Intranet. I’m Mark Kashman here with my cohost, Chris, who is exhaling with all the news that’s out there, McNulty. CHRIS MCNULTY: Well, thanks, Mark. Today, we’ll hear from Ian Story, who is the Principal Group Product Manager at mm, and Alan Pelz-Sharpe, Founder and Principal of the Analyst Firm, Deep Analysis. And I’ll be interviewing myself, Chris McNulty. MARK KASHMAN: And you’ve got a mirror, right? So that during this you can be both guest, subject matter expert and cohost. CHRIS MCNULTY: For my day job, I am Director of Product Marketing for the Next-Gen Content Services Team, here at Microsoft, and so that’s a fairly broad range of capabilities that includes OneDrive and SharePoint and Stream, and some parts of our newer technologies, Viva, and of course, what we’re doing with Syntex. So I’m kind of playing a dual role today. MARK KASHMAN: I like it, I like asking you questions, Chris. CHRIS MCNULTY: But today, we are going to be digging into the wonderful world of content, the artist formerly known as ECM, or Content Services, what’s going on in the industry as a whole, what we’re observing from our customers, and how Microsoft is proposing a whole set of solutions to help you address the challenges that you may face with content in your organization, using cloud, using AI and using processing. MARK KASHMAN: Yes, and the answer to all of your challenges, the thing that you’re going to hear more about today is, what is new for Syntex. We’re going to get insights of what’s most valuable for customers. We’re going to get a breakdown in the direction and the goals of the products, two of the human-managed content, at scale, with a little help from AI. CHRIS MCNULTY: You know, if