Customers are not always right. You hear that a lot, but not every customer is. From how some customers treat your team to abusing your systems, some customers are very wrong. In these cases, it is critical that you proactively fire these customers without hesitation. We discuss this concept of firing customers in this episode. We talk about why it’s important and how you should manage the situation. We also explain how firing customers not only benefits your team’s morale, but also your bottom line.