You are probably making a mistake in your pricing and you don’t even know it. However, there is science that can help you. While it seems like you should get as high a price you can while you keep moving the inventory is the way to go, there are other considerations you can’t overlook. This episode discusses the tactics and the pitfalls of pricing strategies. Before you break out another buy-one-get-one free promo, consider what your strategy tells customers and how it influences their buying behavior.