Getting your pricing correct is essential. But pricing services can be tricky, especially when you don’t know what the competition is offering—or charging. What can you do to help customers choose you and increase your margin? Make sure your pricing is correct. In this episode, we explore the psychology of pricing, how pricing intangible items is different than pricing tangible items, and the challenges customers have with comparison of competing intangible items—and how you can help them choose you.