Is the goal of your email campaign for customers to ignore it? Of course not. You want them to do something. However, if you send out an email and none of your customers are doing what you want, then chances are you need to change how you are delivering the message. The behavioral sciences can help your email stand out from the others in the inbox. In this episode, we discuss email marketing and how Framing and Loss Aversion are two psychological ideas that can increase your email response rates.