Returning customers are great. They usually cost less to attract and buy more than new customers. In many ways, a returning customer is a badge of honor, showing that your experience was at least worthy of a second visit. So, how do you get (and keep) returning customers?
In this episode, we talk to Customer Experience thought leader and author Shep Hyken, whose new book, "I'll Be Back: How to Get Customers to Come Back Again and Again", shares great ways to build customer loyalty with your experience.
If you only talk to people who agree with you, how will you know there is a problem? How will you progress? Disagreeing that we should train Customer Experience is a great example. If we don’t hear criticism about how we do it now, how can we improve?
In this episode, we speak with Alex Mead,...
Great business insights with a touch of humor, all put over in a clear, easy-to-understand way.
Each week we discuss how you can gain and retain more customers and solve business problems. We look at the theory of how and why Customers make decisions and then break this down into practical...
Few of us listen to other opinions the way we should. We tend to stick to ours and find resources that support them. However, thinking this way, while natural, does not facilitate new ideas. Only by introducing other people’s opinions can you get to a new way of thinking.
In this episode, we...