The music video - it’s hard to imagine a big hit without one. But how do you actually go about making a visual representation of a song?! And once you have, what makes it a success? In this episode, Will and Alex seek to answer these questions by exploring the history of the industry with music journalist Gina Arnold; speaking to the man who turned a disaster shoot into a creative masterpiece, Young Thug director Ryan Staake; and hearing from the legend behind the choreography of Beyonce's seminal ‘Single Ladies’ video, Frank Gatson Jnr.