eCommerce Podcast Matt Edmundson

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Leandro D'Elias from EightX, offering a deep dive into the intersection of numbers and strategy in driving eCommerce success. Whether you're just starting out or plotting a profitable exit, this episode is packed with actionable insights.
Key Discussion Points:
The Illusion of High Turnover: Understanding why chasing big sales numbers might not always equate to business health and longevity.Strategic Salary for Founders: Leandro advises on compensating yourself in a way that fuels growth rather than draining resources.Exit Strategy Optimisation: How maximising your profits not only increases your tax but significantly boosts the value of your business upon sale.The Secret to Sustainable Growth: Unveiling "Smart Growth Secrets" that focus on long-term success over short-term gains.
Takeaways:
Emphasise profitability to ensure the sustainable growth of your eCommerce venture.Draw only what you need for living expenses in the early stages, reinvesting the remainder to promote business growth.Enhance your EBITDA for a more lucrative business sale, accepting higher tax liabilities as a trade-off for greater overall value.Understanding the opportunity cost of every dollar and investing in areas with the highest return potential.
About Leandro D'Elias:
Leandro is a seasoned finance professional with a deep understanding of how to bridge the gap between numbers and strategy to foster eCommerce success. His expertise spans multinational corporations to innovative startups, guiding them toward creating legacy-building revenue through precision budgeting and strategic financial planning.
Episode Resources:
EightX: Dive deeper into the financial strategies that can catapult your eCommerce business into profitability.LinkedIn: Connect with Leandro D'Elias for more insights into financial planning and eCommerce strategy.
Don’t miss out on future episodes packed with expert insights to take your eCommerce venture to the next level. We love to hear your thoughts. Drop us a comment or reach out directly to discuss any questions or feedback. Tune in to "From Startup to Profit: Smart Money Strategies for Growth" for a masterclass in navigating the financial complexities of eCommerce, ensuring your venture not only survives but thrives in today's competitive market.

Welcome to our Podcast episode with Ben Leonard, the visionary behind the fab eCommerce book "Quit Stalling and Build Your Brand." In this episode as we explore Ben's journey from ideation to a successful exit, accumulating a wealth of knowledge and actionable insights along the way.
In This Episode, You’ll Discover:
The Pitfalls of Fake Gurus: Understand why real-world experience trumps theoretical knowledge in the eCommerce landscape.The Art of Building a Brand vs. Selling Products: Ben Leonard dissects the crucial differences and why focusing on brand building can be a game-changer for your business.A Simplified Definition of Brand: Ben shares a compelling definition that cuts through the complexity to highlight what truly matters in branding.The Role of Emotions in Branding: Discover the importance of making your customers feel a certain way about your brand and the lasting impact it can create.Practical Advice from Ben’s Journey: Ben doesn’t just share theory; he gives practical advice from his own experiences in building and selling Beast Gear, including achieving $6 million in annual revenue and a mid-seven-figure exit.
My Thoughts about Ben's Book:
A firsthand account of why "Quit Stalling and Build Your eCommerce Brand" is a must-read for anyone serious about making their mark in the eCommerce world.Why this book stands out in a sea of generic advice and how it can serve as a roadmap for both budding entrepreneurs and established business owners.
Join us in this episode as Ben Leonard unravels the essence of what it takes to build a brand that resonates deeply with your target audience, transcending mere transactions to create a legacy in the eCommerce space.

In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process.
Episode Highlights:
Introduction to eCommerce Bookkeeping: Discover why bookkeeping is a foundational pillar for achieving financial success in the fast-paced eCommerce industry.The Importance of Early Bookkeeping: Nathan Hirsch underscores the significance of implementing a bookkeeping system from day one to avoid poor financial decision-making and pave the way for informed business strategies and potential future sales.Choosing the Right Software and Support: Jared Mitchell shares his journey of navigating through various inventory management and bookkeeping systems, highlighting the importance of selecting the right software complemented by exceptional support.Key Tools for eCommerce Businesses: Learn about indispensable tools like A2X for accurate cost of goods sold (COGS) reporting and Fathom for generating user-friendly financial reports, essential for complementing primary accounting software such as QuickBooks Online or Xero.Collaboration with Service Providers: The conversation sheds light on the value of open communication and collaboration with bookkeepers and software platforms, setting realistic expectations for financial reporting and customizing services to meet specific business needs.
Key Takeaways:
Embrace bookkeeping from the onset of your eCommerce venture to ensure financial clarity and strategic decision-making.Opt for accounting software that is supported by robust tools and backed by excellent customer service to ease the management of your finances.Maintain a collaborative relationship with your bookkeepers and service providers to enhance operational efficiency and navigate eCommerce finance complexities with greater ease.
Featured Tools and Software:
QuickBooks OnlineXeroA2XFathom
About Our Guests:
Nathan Hirsch is an entrepreneur and the founder of eComBalance, a firm specializing in eCommerce bookkeeping services designed to help businesses manage their finances efficiently.
Jared Mitchell brings a wealth of experience from his extensive career in eCommerce, offering invaluable insights into the practical aspects of financial management and software selection.
-------------------------------------
Engage with Us:
We'd love to hear your thoughts on this episode and your experiences with eCommerce bookkeeping. Connect with us in the comments on YouTube or drop us an email. Your insights could be featured in an upcoming episode! Don't miss out on future episodes where we unravel the complexities of eCommerce and share actionable tips to propel your business to success. Subscribe to our podcast and follow us on YouTube to stay updated on the latest in eCommerce innovations and strategies.

In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce.
In this episode, you'll learn:
The Importance of Problem-Based Businesses: Discover why orienting your business around solving specific customer problems is more effective than a product-centric approach.The Power of Authentic Content: Learn how leveraging live streaming and long-form content can enhance your brand's authenticity and connect with your audience on a personal level.Passion Over Profit: Travis shares his philosophy on building a business you're passionate about, highlighting the long-term benefits of focusing on value creation rather than just selling.Strategies for eCommerce Success: Practical tips and strategies for applying these principles to your own eCommerce business for transformative growth.
Key Takeaways:
The distinction between problem-based vs product-based business models.The effectiveness of live streaming and long-form content in building an authentic brand.The importance of building a business around your passion and the impact on sustainability and growth.Strategies to engage and solve real problems for your customers, leading to deeper brand loyalty and increased sales.
Whether you're just starting out in eCommerce or looking to take your established business to new heights, this episode is packed with actionable insights. Travis Zigler's journey from optometrist to eCommerce success story is a testament to the power of focusing on customer problems and building a brand that truly resonates. Tune in to learn how you can make this simple shift and transfor

Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement.
Episode Highlights:
📈 The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS, boasting a conversion rate 15 times higher than email.⚡ Speed and User Experience: Learn why mobile apps, being three times faster than mobile web, significantly boost customer experience and sales conversions.🔑 Accessing Restricted Features: Understand how mobile apps leverage features that are off-limits to web browsers, enhancing the overall user experience.🔄 Tripling Customer Retention: Insights into how exclusive app features and discounts can dramatically increase customer retention rates.💡 No-Code Solutions and Accessibility: Discussion on how advancements in technology have made it easier and more affordable for businesses to develop their own apps without the need for extensive coding.🌟 Case Studies and Success Stories: Real-world examples of businesses that have successfully implemented AppCommerce strategies and seen substantial growth in sales and customer engagement.🤔 Challenges and Considerations: Addressing common concerns and misconceptions about AppCommerce, including its suitability for different types of businesses.
Connect with Campbell Paton:
LinkedIn: [Campbell Paton]Website: [StoreLab.app]
-----------------------------
Don't miss out on the valuable insights shared in this episode. Tune in to learn how AppCommerce could be the key to unlocking a new level of success for your eCommerce business. Ready to explore AppCommerce? Click to listen now and step into a world of enhanced eCommerce opportunities! For more engaging discussions and insights on eCommerce, follow the eCommerce Podcast on your preferred platform. Stay tuned for more episodes that bring you closer to eCommerce excellence.
#AppCommerce #BusinessGrowth #eCommercePodcast #StoreLab #CampbellPaton

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control.
Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including:
The crucial role of content in your overall marketing plan and how to ensure cohesive branding across all touchpointsProven strategies for communicating key product benefits and features through your content to boost consumer confidence and salesThe surprising impact of incorporating video content on your product pages to improve search rankings and customer engagementHer top tips for creating effective eCommerce content on a budget by leveraging in-house resources and staying agile in the creative processThe costly content mistakes that many eCommerce brands make and how to avoid themHow to inspire customers and build brand loyalty through aspirational content and storytelling that goes beyond just product detailsThe importance of regularly refreshing your content to maintain search algorithm rankings and capture seasonal opportunities
Whether you're a small business owner or a seasoned eCommerce professional, this episode is packed with actionable advice and real-world examples to help you create killer content that converts.
Don't miss Ileen's game-changing approach to eCommerce content creation that prioritizes quality and results without sacrificing your budget. Tune in now and learn how to take your online store's content to the next level!