The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops LaunchNotes
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Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around.
For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week.
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The new rules of product management with Tal Raviv (Riverside.fm)
Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing.
🔗 Links
Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/
Tal’s favorite product: https://1writerapp.com/
Tal on Twitter: https://twitter.com/talraviv
Tal’s company: https://riverside.fm/
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📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(10:22) - The idea that there is no "right way" to do product management
(18:35) - Product isn't a role, it's a team
(24:41) - Thoughts on PRDs
(31:27) - Tal's favorite products -
Reinforcing positioning through product launches with April Dunford (Obviously Awesome)
Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.
🔗 Links
* Apri’s website: https://www.aprildunford.com/
* April on LinkedIn: https://www.linkedin.com/in/aprildunford/
* April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
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🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(02:53) - Product led vs. sales led
(06:04) - Positioning vs. messaging vs. narrative
(15:33) - How to tie small product changes into your positioning
(22:04) - Expanding positioning to include more customers
(26:04) - Measuring the effectiveness of positioning and messaging
(36:58) - April's book about product positioning
(42:21) - Identifying companies with great positioning
(44:40) - Reinforcing positioning without reusing the exact same words
(48:53) - When to create and share a positioning document -
Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)
Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte.
🔗 Links
Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(05:34) - An overview of Airbyte's product team
(08:44) - Bringing product managers closer to customers
(16:00) - Operationalizing user interviews
(27:09) - Prepping for user interviews
(36:15) - Managing and organizing user feedback
(40:50) - The impact of more customer conversations
(47:30) - The ideal frequency of customer calls
(50:03) - Finding the right customers to talk to -
Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma
Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products.
🔗 Links
Vivek on Twitter: https://twitter.com/pucknorris
Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/
Vivek’s favorite product: https://chat.openai.com/chat
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(05:01) - The value of being a generalist and listening really well
(11:09) - Working on the Revenue and Finance Automation Suite at Stripe
(21:49) - 3 things that make Stripe unique in the way they build products
(26:34) - How "Friction Logs" help improve the user experience at Stripe
(35:03) - Vivek's favorite product -
Product building methods that work with Sam McAfee (Startup Patterns)
Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups.
🔗 Links
Sam’s company: https://www.startuppatterns.com/
Sam’s book: https://a.co/d/1kehttN
Continuous Discovery Habits: https://a.co/d/iPhopiY
Escaping the Build Trap: https://a.co/d/an3of1K
Team Topologies: https://a.co/d/8771g1K
Everything in its place: https://a.co/d/8BAL0rU
Sam’s favorite product: https://merlin.allaboutbirds.org/
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(08:14) - The early days of agile
(22:12) - A "case study" startup Sam featured in his book
(27:39) - Advice to product teams during a tech industry downturn
(37:43) - Sam's book recommendations
(44:34) - Sam's favorite product -
Standing up and scaling Product Ops
Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles.
🔗 Links
Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/
Graham’s company: https://www.cobalt.io/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(07:45) - Where things break down without Product Ops
(15:45) - Improving communication
(22:25) - Feedback collection
(25:34) - Creating value for customers and the business
(32:51) - Scaling company-wide communication
(41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function
(49:23) - Partnering with the engineering team
(55:02) - Delivering value through Product Ops
Customer Reviews
Great show for PMs
The guests they have are great, really actionable insight, and wonderful content and conversations. Worth a listen if you are in the industry or are curious about diving into what product managers do.
High Quality Content from Product Leaders
Dynamic and relevant discussions. Also, not just for product people, great for anyone that builds and ships software.
Great podcast for Product leaders
Big fan of this podcast - the guests are always top tier and there’s always a few nuggets I can take and try at work immediately.